Spitogatos
"Accompanied by the iconic music of ABBA, the film "Mamma Mia", a huge box office success, brought in Skopelos and Skiathos the elite of Hollywood: Meryl Streep, Pierce Brosnan, Colin Firth, Amanda Seyfried, and other first-class actors were at Kastani beach, at Glisteri where the set for the entrance of Villa Donna was set and of course at the famous chapel of Agios Ioannis in Kastri with its unique view. Since then, these two islands, and especially Skopelos, whose beaches were finally chosen for the film, have significantly increase in value and started to attract more tourists who wanted to see the filming locations with their own eyes. In fact, quite a few of them have wanted to buy a property in Skiathos or Skopelos, where the average asking price per square meter is 2.660€ and 1.250€ respectively."
The Guardian
Money, money, money for Greek island as Mamma Mia! draws tourist hordes
Tiny Skopelos's spectacular scenery brings in visitors wanting beach weddings
Some want weddings. Others want champagne receptions at sunset on their own private beach. Others, still, want to take a leaf straight out of the film script and "dance and kiss on the beach."
It's called the Mamma Mia! effect. And nowhere is it felt more keenly than on the Aegean isle of Skopelos, where the capacity for life to imitate art has gone full throttle since the release of the film version of the hit Abba stage show.
Business Insider
Other destinations is looking rather empty, its owners reduced to calling up customers, or even cutting deals to take stock in lieu of cash for hotel rooms. Not the relatively unknown tiny Greek island of Skopelos featured in the movie Mamma Mia. (Known to movie fans as "Kalokairi.") Brits, Hungarians, and Australians are particularly obsessed.
Οικονομικός Ταχυδρόμος
The sun-drenched island of Skopelos in the Sporades is once again stepping into the spotlight, this time through a new study focusing on German fans of film tourism. According to the German-language travel platform HolidayCheck.de, Skopelos tops the list of the five most beautiful European destinations linked to the film adaptation of the musical Mamma Mia.
The Times
Invest in Greece? Mamma Mia!
Ertnews
Χάρη στο «Μάμμα Μία» η Σκόπελος στην κορυφή των προτιμήσεων των τουριστών