Στο βαθμό που το δημοσίευμα μεταφέρει τα λόγια του Imparato
" Before 1950 we were a luxury brand.
In the ’70s, ’80s, ’90s and 2000s, we jumped into the generalist world. We’ve had poor quality and a very discounted range.
And then one day in 2015, we jumped into the luxury premium segment gain and pricing goes above €53,000. That’s the story of Alfa Romeo over the past 40 years. "
https://www.companycartoday.co.uk/analysis-alfa-romeo-sets-out-10-year-recovery-plan/
Όσο για αυτό που έχουμε σήμερα,
" Imparato was at pains to highlight that by ending sales through loss-making channels, he had returned the brand to profit, even on these volumes. In doing so, he revealed that just 38% of Alfas had a customer waiting for them as they were built when he arrived, highlighted that the figure was then up to 72% and pointed out that he expected it to be 90% or more by the end of this year.
That’s progress, although it suggests that until his arrival, Alfa had only as many willing customers as Bentley or Rolls-Royce but none of the prices or margins that make them flourish so impressively.
Now there’s talk again of Alfa becoming the premium profit centre of Stellantis. That feels a long way off – and potentially an insult to DS. There have been many reboots, but perhaps none has had so much at stake. "
https://www.autocar.co.uk/opinion/business-finance-and-corporate/inside-industry-why-its-time-another-alfa-romeo-reboot
ενώ και ο ισολογισμός της Stellantis έχει δημοσιευτεί εδώ και πάνω από μήνα
που αν η Alfa romeo είχε κερδοφορία πέρυσι,
ποιός έχει την αμφιβολία ότι θα είχε βγει ο ίδιος ο Imparato και θα έκανε δημοσίως τούμπες τώρα...
Αντί για αυτό, τα κέρδη ανά πώληση δε δείχνουν να παρουσιάζουν την επιθυμητή πορεία, σύμφωνα με το δημοσίευμα.
"Even With The New Car Supply Shortage No One Wants An Alfa Romeo
Alfa Romeos sold in January went for more than $3,400 below MSRP on average — an industry record for the month."
https://jalopnik.com/even-with-the-new-car-supply-shortage-no-one-wants-an-a-1848575002