Ο χρήστης Κάβουρας έγραψε:
Για το ποιος καρπώνεται τις εξελίξεις πρώτος:
και λοιπόν; τί σημαίνει αυτό δηλαδή;
εδώ σταμάτησα να διαβάζω...
Απόσβεση επένδυσης ξέρεις τι σημαίνει και γιατί όσο ένα προϊόν παλιώνει, γίνεται και πιο φτηνό?
Γιατί ωραία τα λέγαμε μέχρι τώρα αλλά νομίζω ότι σου λείπουν στοιχειώδεις γνώσεις επί του θέματος και τσάμπα συζητάμε τόση ώρα.
Ένα-ένα.
Μη με προσβάλλεις γιατί ενώ μέχρι στιγμής απαντώ σε ό,τι...
είμαι και εκείνος που δεν μιλάει αστήριχτα.
Στο επιστρέφω λοιπόν το
και αν σταμάτησες να με διαβάζεις γιατί σε ενοχλώ δεν ξέρω...
Αν νομίζεις ότι απόσβεση επένδυσης γίνεται μόνο με το χρόνο και όχι πχ και με το εύρος των μονάδων παραγωγής είσαι γελασμένος.
Κατ' αρχήν οι μάρκες του γκρουπ στο πεδίο όπου δραστηριοποιείται η καθεμιά έχουν όλες να καρπώνονται πρωτιές,
άλλη λιγότερο άλλη περισσότερο.
Σε όλα όσα η Άουντι καρπώνεται πρώτη τις εξελίξεις (γιατί σε άλλα η Άουντι δεν καρπώνεται πρώτη τις εξελίξεις),
η χρονική υστέρηση μέχρι να περάσουν στις υπόλοιπες μάρκες του γκρουπ δεν είναι τεράστια.
Και ειδικά για τα μικρά τύπου Α1-Α3 κλπ αλλά ακόμα και για μεγαλύτερα μοντέλα
είναι γνωστός ο βαθμός που μοιράζεται τεχνολογία η Άουντι σύγχρονα με άλλες μάρκες του γκρουπ.
Και τελείως ενημερωτικά εκτός από τη Σέατ, το γκρουπ απασχολούν πολλά προβλήματα:
η Σκόντα με τα μειωμένα κέρδη-αυξημένα κόστη και τον κανιβαλισμό μοντέλων-πωλήσεων
http://www.spiegel.de/international/bus ... 30,00.html
German auto giant Volkswagen is having trouble with its subsidiary Skoda. Not only are profits down at the Czech-based automaker, but its cars are now competing directly with VW models -- and in some cases are beating them in road tests.
The real reason for Jung's departure is that the Czech VW subsidiary is no longer performing the function it was meant to perform within the VW Group, which was to sell inexpensive, entry-level cars. Instead, Skoda models are increasingly competing directly with their sister autos from VW. Even worse, in some cases the Skoda models are winning out over their German counterparts.
VW CEO Martin Winterkorn was furious when the Skoda Superb large family car won a comparison test against VW's Passat in the influential German automotive magazine Auto Bild.
Skoda's attack doesn't just affect the Volkswagen brand and its two most important models, the Passat and the Golf. It also harms the entire group, because Skoda doesn't make enough profits to offset potential losses at Volkswagen. On the contrary, Skoda's profits are melting away.
The Czech koruna is causing problems for Skoda. As the national currency rises against the euro, production becomes more expensive in the Czech Republic. At the same time, Skoda has significantly increased the wages of its employees, thereby reducing the pay divide between itself and Volkswagen. And in the midst of the economic crisis, Skoda is suffering because its factories are far less flexible than Volkswagen's plants in Germany.
In an internal comparison of factories within the VW group, the plants in the Czech Republic haven't come out on top for a long time. Although quality is good, costs at the Czech plants are now relatively high. For this reason, a new family of small cars that the group is planning will not be built in the Czech Republic, but at the VW plant in Bratislava, Slovakia.
At Skoda, Winterkorn is radically changing course, with the goal of bringing down costs and coordinating the model lineup more effectively with Volkswagen. The successor for the Skoda Superb will likely be significantly smaller than the current model, and it will not feature as much leather in its interior.
η Πόρσε με τα χρέη και τους ανοικτούς λογαριασμούς που δημιούργησε η αποτυχημένη εξαγορά του γκρουπ και η επιχειρούμενη ενσωμάτωση της
SPIEGEL: We have the impression that the rosy figures conceal many risks. The greatest of those risks, for the VW Group, is certainly the acquisition of Porsche for a total of €12 billion ($16 billion).
Winterkorn: More than anything else, I see the integration of Porsche as a great opportunity. We're not exactly buying a pig in a poke. We know what we're getting: an iconic sports car brand with a one-of-a-kind image worldwide, and an extremely successful and profitable dealer organization, Porsche Holding in Salzburg.
SPIEGEL: Nevertheless, two representatives of the capital side on the VW supervisory board voted against the Porsche takeover. This is unheard of for a company listed on the DAX. Why couldn't you convince those two board members?
Winterkorn: I don't know. The rational issues were all resolved, and the board members' questions had all been clearly answered.
SPIEGEL: Perhaps they feel that the Porsche takeover creates great risks for VW. Porsche faces lawsuits claiming damages in the billions, because investors feel conned by its market maneuver. How great of a threat does this pose for VW?
Winterkorn: I see no risk whatsoever to the Volkswagen Group, because the claims are directed against Porsche Automobil Holding SE. Even if a court were to recognize claims for damages, which I absolutely don't think will be the case, VW would not be affected. That's because we own a share of the operating business, namely 49.9 percent of Porsche AG.
η ζημιογόνα Μπέντλευ (όσο και η Σέατ αλλά με υποπολλαπλάσιες πωλήσεις)
η Άουντι
SPIEGEL: The next area needing improvement is Audi. The brand uses the tagline 'Vorsprung durch Technik,' or 'progress through technology.' But more and more people associate BMW with technology. The Munich-based company is considered a leader in fuel-saving technology. Why is Audi falling behind in this important area?
Winterkorn: You have to separate image from facts. BMW has apparently cleverly figured out how to promote the image, with you and others, that its models are particularly eco-friendly. But you've also read the test reports stating that an Audi with a V6 diesel engine consumes less fuel than a BMW hybrid model.
SPIEGEL: Still, many companies are only providing their top managers with company cars with hybrid engines. The Mercedes-Benz S Class and the BMW 7 Series are available with hybrid engines, but the Audi A8 isn't.
Winterkorn: It will become available soon as a hybrid vehicle, as will the new A6. All the excitement over hybrids will settle down once people realize that this is a bridge technology. The next big step is the electric car.
SPIEGEL: The car bodies need to be lighter so that electric vehicles can have a sufficient range. But BMW is also at the forefront when it comes to lightweight construction, an Audi specialty for years. BMW is developing models with carbon fiber bodies that weigh significantly less than Audi's aluminum cars.
Winterkorn: Audi has long been using parts made of carbon fibers, in the A8, for example. Lamborghini makes an entire body out of carbon fibers. We have mastered this technology. So far our competitors have only offered announcements. They still have to prove that they can produce a car for the mass market with a carbon fiber body at a reasonable cost.
μέχρι η Μαν και η Σκάνια που πρέπει επιτέλους να συνεργαστούν
ως και η Σουζούκι που πρέπει να συντονιστεί με το γκρουπ...
Αυτά για να μην παραμυθιαζόμαστε ομαδικά.