Sales and production
In the United States, the largest market for the S2000 worldwide, the MSRP of the 2009 Honda S2000 is US$34,695.[21][22] The CR trim's base price is $36,695 USD with a $1000 USD option to add air-conditioning and stereo.
In the United Kingdom, the 2008 model is offered in two trims, Roadster and GT. The GT trim features a removable hard-top and an outside temperature gauge. On-the-road prices of these trims are £27,300 and £27,850, respectively. The S2000 is the second most expensive Honda in the UK, after the Honda Legend.
After several years of steady production, sales of the roadster began falling dramatically starting in 2006, and the trend accelerated during the 2008 U.S. recession. Honda sold 7,320 units in the U.S for 2004, the first year of the AP2. In 2007, only 4,302 units were sold, a decrease of 41%. This is 56% decrease from 2002 which was the best year for S2000 sales at 9,684 units. 2,466 units were sold during the first eleven months of 2008, a 40% decline compared with the same period of 2007. In November 2008, for the first time since the launch, fewer than 100 new S2000's were sold nationwide in the United States during the whole month.[23]
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