JOHNNIE WALKER RELEASES NEW GLOBAL FILMS TO SUPPORT THE TEAM McLAREN MERCEDES FORMULA 1 SPONSORSHIP

Johnnie Walker has today released its new global advertising to support the Team McLaren Mercedes sponsorship announced earlier this year.

There are two 30” executions, which will be aired as part of the same campaign to promote the sponsorship. ‘Performance’ celebrates the pioneering history of Formula 1 in classic Johnnie Walker style, showing cars from the origins of Formula 1 at the start of the last century racing against those from subsequent decades up to the 2005 McLaren Mercedes driven by Juan Pablo Montoya. Signing off with the line ‘Never stand still…Keep Walking’, the commercial neatly links the progressive and pioneering worlds of Formula 1 and Johnnie Walker.

The second commercial, ‘Control’, uses the platform of Formula 1 to communicate a strong responsible drinking message. This highly emotive commercial features a series of tyre marks at various bends, chicanes and corners round a deserted Formula 1 track, ending with the lines ‘858 corners… 858 chances to win or lose the race…winners always stay in control’. The pay-off is that being in control is a metaphor for drinking responsibly.

The two commercials will be available to markets from today and will run globally. Markets including Brazil, China and Greece are planning to show both executions before the end of the year.

Ben Anderson, Global Brand Director, Johnnie Walker said, “We are very proud of these two ads - together with advertising agency BBH (led by Worldwide Creative Director John Hegarty), we are delighted with the output of the work. We believe the creative will help consumers to visualise the link between the two global brands. The executions will be shown in the markets at the same time because we are committed to using the sponsorship to promote responsible drinking and it is at the heart of all our marketing activity. This year Johnnie Walker celebrates the 200th anniversary of the birth of its founder John Walker and on 1st September we announced volume growth of 5% to reach the highest level of sales ever. We believe that the Team McLaren Mercedes sponsorship will play a key role in future growth and will move the image of the brand into the 21st century.

Matthew Charlton, Business Director at BBH said, “The objective was to create engaging and differentiating advertising which positions Johnnie Walker as a true pioneering brand within the world of Formula 1, and the team is confident that this has been achieved.”

source: mclaren.com

Τέτοιες διαφημίσεις θέλουμε

Antonio Pizzonia will race again for the Williams team at this weekend's Belgian Grand Prix as stand-in for Nick Heidfeld, Autosport-Atlas can reveal.

Funis, πως θα νιώθεις το Σαββατο-Κύριακο όταν θα σου λέει ο Τάκης πως αυτή είναι μια πόλύ αντρική πίστα;

Μην αρχίσουμε τα ίδια πάλι. Προπόνηση με τον προσωπικό του γυμναστή έκανε. Δεν πήγε για πατινάζ. Και το έχουμε πει, και ο Raikkonen κάνει motocross και ο Schumacher παίζει ποδόσφαιρο κλπ.

Πήγαινε τώρα να πεις στον Raikkonen και τον Schumacher και τους υπόλοιπους να τα κόψουν γιατί είναι επαγγελματίες. Πες τους πως δεν έχουν προσωπική ζωή κι επαναλαμβάνω πως ο Montoya χτύπησε στην προπόνηση.