Source: DCX Media

Dodge Will Expand in Europe and Other Important Markets Beginning in 2006

Stuttgart, Germany / Auburn Hills, Michigan, USA, February 10, 2005

Dodge announces today the worldwide expansion of the brand enhancing its activities in Europe. Additionally the presence in markets like Asia, the Middle East, Latin America and Africa will be extended.

Beginning in 2006 the Dodge product portfolio for markets outside of North America will consist mainly of C and D segment vehicles, both left and right hand drive, offering powerful yet fuel-efficient petrol engines and state-of-the-art diesel engines. The Chrysler Group has said that, between 2003 and 2007, with the expansion of the Dodge brand, the company will more than double the number of Chrysler Group models available outside of North America. The number of right-hand drive and diesel-equipped models will also more than double during this same time period.

'Today is a great day for Dodge,' said Dieter Zetsche, Chrysler Group President and CEO. 'These two new concepts suggest the global potential of the brand as it prepares to expand into the key volume markets outside the U.S. It allows us to increase volume while contributing to our sustainable, profitable growth. '

Consumer research among several thousand participants in Germany, France, Italy and the UK identified a segment of potential buyers that align themselves with the core values of Dodge. He said that research also showed that there is not a single brand that leads this segment, creating opportunity for the Dodge brand to grow the Chrysler Group business internationally, while maintaining its unique brand identity.

'We have a clear brand identity for Dodge. The brand is all about attitude – it’s bold, confident and assertive,” said Joe Eberhardt, Executive Vice President of Global Sales, Marketing and Service. 'And we have established a strong and distinct identity for our new Dodge products. That’s what allowed us to tease international markets with the introduction of the Dodge Viper SRT-10 roadster last year and hint at where we can go in the years to come.'

The company plans to sell the portfolio of Dodge cars alongside Chrysler and Jeep products in most of the existing Chrysler Group dealer outlets. A new corporate identity program for international Chrysler and Jeep dealers has been implemented with the arrival of Dodge in mind.

http://www.autoweek.nl/images/480/9295.jpg
http://www.autoweek.nl/images/480/9291.jpg
http://www.autoweek.nl/images/480/9292.jpg
http://www.autoweek.nl/images/480/9293.jpg

Source: DCX Media

Dodge Will Expand in Europe and Other Important Markets Beginning in 2006

Stuttgart, Germany / Auburn Hills, Michigan, USA, February 10, 2005

Dodge announces today the worldwide expansion of the brand enhancing its activities in Europe. Additionally the presence in markets like Asia, the Middle East, Latin America and Africa will be extended.

Beginning in 2006 the Dodge product portfolio for markets outside of North America will consist mainly of C and D segment vehicles, both left and right hand drive, offering powerful yet fuel-efficient petrol engines and state-of-the-art diesel engines. The Chrysler Group has said that, between 2003 and 2007, with the expansion of the Dodge brand, the company will more than double the number of Chrysler Group models available outside of North America. The number of right-hand drive and diesel-equipped models will also more than double during this same time period.

'Today is a great day for Dodge,' said Dieter Zetsche, Chrysler Group President and CEO. 'These two new concepts suggest the global potential of the brand as it prepares to expand into the key volume markets outside the U.S. It allows us to increase volume while contributing to our sustainable, profitable growth. '

Consumer research among several thousand participants in Germany, France, Italy and the UK identified a segment of potential buyers that align themselves with the core values of Dodge. He said that research also showed that there is not a single brand that leads this segment, creating opportunity for the Dodge brand to grow the Chrysler Group business internationally, while maintaining its unique brand identity.

'We have a clear brand identity for Dodge. The brand is all about attitude – it’s bold, confident and assertive,” said Joe Eberhardt, Executive Vice President of Global Sales, Marketing and Service. 'And we have established a strong and distinct identity for our new Dodge products. That’s what allowed us to tease international markets with the introduction of the Dodge Viper SRT-10 roadster last year and hint at where we can go in the years to come.'

The company plans to sell the portfolio of Dodge cars alongside Chrysler and Jeep products in most of the existing Chrysler Group dealer outlets. A new corporate identity program for international Chrysler and Jeep dealers has been implemented with the arrival of Dodge in mind.

http://www.autoweek.nl/images/480/9295.jpg
http://www.autoweek.nl/images/480/9291.jpg
http://www.autoweek.nl/images/480/9292.jpg
http://www.autoweek.nl/images/480/9293.jpg

Source: DCX Media

Dodge Will Expand in Europe and Other Important Markets Beginning in 2006

Stuttgart, Germany / Auburn Hills, Michigan, USA, February 10, 2005

Dodge announces today the worldwide expansion of the brand enhancing its activities in Europe. Additionally the presence in markets like Asia, the Middle East, Latin America and Africa will be extended.

Beginning in 2006 the Dodge product portfolio for markets outside of North America will consist mainly of C and D segment vehicles, both left and right hand drive, offering powerful yet fuel-efficient petrol engines and state-of-the-art diesel engines. The Chrysler Group has said that, between 2003 and 2007, with the expansion of the Dodge brand, the company will more than double the number of Chrysler Group models available outside of North America. The number of right-hand drive and diesel-equipped models will also more than double during this same time period.

'Today is a great day for Dodge,' said Dieter Zetsche, Chrysler Group President and CEO. 'These two new concepts suggest the global potential of the brand as it prepares to expand into the key volume markets outside the U.S. It allows us to increase volume while contributing to our sustainable, profitable growth. '

Consumer research among several thousand participants in Germany, France, Italy and the UK identified a segment of potential buyers that align themselves with the core values of Dodge. He said that research also showed that there is not a single brand that leads this segment, creating opportunity for the Dodge brand to grow the Chrysler Group business internationally, while maintaining its unique brand identity.

'We have a clear brand identity for Dodge. The brand is all about attitude – it’s bold, confident and assertive,” said Joe Eberhardt, Executive Vice President of Global Sales, Marketing and Service. 'And we have established a strong and distinct identity for our new Dodge products. That’s what allowed us to tease international markets with the introduction of the Dodge Viper SRT-10 roadster last year and hint at where we can go in the years to come.'

The company plans to sell the portfolio of Dodge cars alongside Chrysler and Jeep products in most of the existing Chrysler Group dealer outlets. A new corporate identity program for international Chrysler and Jeep dealers has been implemented with the arrival of Dodge in mind.

http://www.autoweek.nl/images/480/9295.jpg
http://www.autoweek.nl/images/480/9291.jpg
http://www.autoweek.nl/images/480/9292.jpg
http://www.autoweek.nl/images/480/9293.jpg